Founded by Brian Smith in 1978, UGG is the lifestyle brand known for its cult boots that were originally designed to keep surfers’ feet warm in between catching waves. Established after he arrived in Southern California from Australia, UGG is synonymous with the laid-back culture of the beach lifestyle. Committed to using the finest materials from grade-A twinface sheepskin to UGGpure wool and leather, UGG delivers a full lifestyle collection for men and women, including clothing, footwear, bags, and accessories.